Panoramic Photography

I specialize in making spherical interactive panoramic images. These allow the viewer to take a 360 degree view as well as look directly above and below. They are the ideal way to display shops, restaurants, meeting rooms, conference venues, hotels, and of course real estate. But they can also be the perfect way to capture a time and place of special significance. I provide bespoke, high quality panoramas for the discerning client.

Basic Package

The basic package for £330 (+expenses/travel) is for three standard-resolution fully-spherical panoramas (6Kx3K equirectangular) of straightforward non-HDR scenes. Finished panoramas are delivered in equirectangular format JPG for client web integration. I am not VAT registered.

Exact pricing depends on the following factors:

  • Output resolution of the panorama: Standard basic resolution is a 6000×3000 pixel equirectangular pano. Higher resolutions can be requested but may require extra shots and processing. Standard resolution is suitable for most advertising purposes.
  • Use of HDR/Exposure fusion: This multiplies the number of shots required and also the post-processing time. For some scenes, this may allow for a more flattering view.
  • Complexity of the panorama and shoot. e.g. extensive retouching etc. This will be advised at the time of the shoot or upon pre-shoot consultation.
  • The basic price is just for shooting, assembling, and post-processing of a panoramic image. This would be suitable for a client who would like to use the panoramic image in their own site design/pano viewer. A linked tour can be added to the basic service.
  • Hosting of the pano: Hosting can be arranged through 360cities.net for example.

A more accurate quote will depend on details of the actual shoot itself and its difficulty.

Further Details of Basic Package

  • Normal lead time is 1 week after shooting for 3 panos.
  • Final delivery would be a 6000×3000 high quality JPG of each pano for client integration into website design/pano viewer or tour.
  • If other formats are required for final delivery (e.g. Flash pano), this can be arranged at additional cost. Files can be emailed or burned to CD/DVD.
  • I can include a logo at the nadir (bottom of the pano) if supplied by the client. Otherwise I can place my own logo if needed or include the full floor if appropriate.
  • A perpetual, royalty-free, non-transferable license will be granted to the client for their own use. Copyright of the source photos, working files and final panorama would be retained by the photographer. Additional use can be negotiated at any time.
  • A 30% deposit will be required to book the shooting of the source imagery. This is refundable if cancelled with at least 7 days notice. A further 20% deposit is required at the time of the shoot, refundable in the event that assembly of the panoramas cannot be completed due to extenuating circumstances. The remaining 50% of the fee is due on delivery of the final panoramas.
  • For various quantities (+expenses/travel): single pano £150, two panos £230, three panos £300. For more than 3 panos, a discount can be negotiated.

Panorama Quality

The key element to effective panoramic imagery is quality. I have developed my own panoramic photography techniques over several years with attention to detail. I use a high quality dedicated fisheye lens, DSLR, and specialized camera support to take the source images. The RAW files are carefully processed to extract the maximum amount of detail and dynamic range. These source images are hand assembled to give the best possible seamless fully panoramic image of the scene. Exposure, contrast, sharpness, and colour balance are then optimised before final delivery.

The standard basic resolution of 6Kx3K is perfectly suited to web use. Higher resolution of up to 10Kx5K can be requested with additional processing time. For even higher resolution panos (e.g. 20Kx10K or 200MP), a conventional wide angle lens can be used to take 5 times as many photos, though shooting time and post-processing increases greatly. For typical web use, a 6Kx3K panorama would be ideal for showing off rooms and function spaces in sufficient detail for customer evaluation. For high value spaces, high resolution HDR panoramas can make a difference, though at a commensurate cost.

Examples of my work (6Kx3K equirectangular):

Panorama Web Display

The basic package delivers a “flat” file, an equirectangular image. This contains the view of the scene in all directions but looks unusual to the normal eye. A panoramic view is used to present the image as if the viewer were in the middle of the scene looking out in one direction. If you require a web-panorama viewer or linked panorama tour, this can be added to the package.

Cost Factors

An accurate quote will depend on details of the actual shoot itself and its difficulty. For reference, the basic package below is for taking the source imagery, assembly of the panorama, standard post-processing (exposure, contrast, saturation), and delivery of an equirectangular image suitable for playback by standard pano viewer software/integration into a website.

Besides taking the source imagery, the photos will need to be post-processed into panoramic images and any image correction performed. Since panoramic photos look in all directions, the contrast range captured is typically very large and this requires advanced exposure methods to take and process the imagery. For very high contrast scenes, HDR techniques are typically used which increases the time required both in shooting and post-processing. The final panorama resolution also influences cost, low resolution panoramas require less processing and editing. I produce high quality panoramas and my rates reflect the time, effort, skill and experience required to achieve this.